About Service Orientated Enterprises, and how to create a desireable future of society.

When we tech guys talk about Service Orientation, we immediately think of SOA, web services and so on. But that's only the IT part.Starting with the question "What is a Service Oriented Enterprise?", I want to turn your attention to the bigger picture. A picture that shows up how companies can evolve new cultures, becoming sustainable and successful.Having suffered sufficiently from various methodologies, buzzwords and trends, I will line out - and in this short time can only scratch on the surface - which changes will really be significant for us - as a company and individually.